• The ICFAI University,  Jharkhand

The BBA Program

The BBA Program

The Bachelor of Business Administration (BBA) Program is a 3 year full-time program offered by the University with a view to impart in-depth knowledge and broad understanding of the basics of management. The BBA Program focuses on various areas of management and prepares students for a professional career in management and also equips them to pursue MBA degree program in due course.

Duration

Three years

Eligibility

  • Pass in 10+2 with aggregate 40% and above (any discipline);
  • Final year 10+2 students awaiting results may also apply.

Elective

During the 5th and 6th semester, students are exposed to elective courses in their respective field of specialization. These elective courses provide an understanding of the specialized focus fields.

Award of Degree

Students who successfully complete the BBA Program will be awarded the ‘Bachelor of Business Administration’ Degree by the University, subject to University regulations.

Program Structure

The BBA Program consists of 36 courses covered in six semesters spread over three years. Students are also required to do Internship / Project after completion of second year.

Program Structure for 3-years BBA Program
Year I
Semester-I Semester-II
  • English Language Skills
  • Financial Accounting - I
  • Business Statistics
  • Managerial Economics - I
  • Information Technology Trends
  • Principal of Management
  • Environmental Studies
  • Financial Accounting - II
  • Managerial Economics-II
  • IT in Business
  • Principles and Practice of Banking & Insurance
  • Business Environment

Year II
Semester-III Semester-IV
  • Business Communication
  • Business Law - I
  • Costing and Management Accounting
  • Marketing Management - I
  • Organizational Behavior
  • Soft skills - I
  • Financial Management
  • Business Law - II
  • Operations Management
  • Marketing Management - II
  • Human resources Management
  • Entrepreneurship

Internship / Project
Year III
Semester-V Semester-VI
  • Money , Banking & Financial Markets
  • Project Management
  • E-Commerce
  • Health & Happiness
  • Discipline Elective – I
  • Discipline Elective – II
  • Current Affairs-India
  • International Business
  • Management Information System
  • Business Strategy and Policy
  • Discipline Elective – III
  • Discipline Elective - IV

A student can choose any four electives from out of following courses :

Electives:

Sales and Marketing: Services Marketing, Sales & Distribution Management, Marketing Research, Consumer Behaviour, Retail Management, Customer Relationship Management, Brand Management

Banking: Banking Services Operations, Central Banking, Commercial Banking, Credit Management, Rural banking & Microfinance, Corporate Banking, SME Banking, International Banking.

Financial services:Securities Analysis, Management of Financial Institutions, Financial Risk Management, Portfolio Management and Mutual funds, Personal financial Planning, Wealth management, Investment Banking and financial services

Insurance:Life Insurance, General Insurance, Risk & Insurance, Claims Management, Underwriting Management, Principles and Practice of Re-insurance.